Rustic — This one hits different. A tribute to my A1DAY1, Justin. We’ve been best buds since 2015 — the year my mom passed and the year Bedlam got real. We spent late nights and long days messing around with early blends, and our first banger was a scent we called $5 Fun. Years later, after way more experience (and mistakes), we brought that formula back, gave it guts, and made it better.

The result? Rustic — a deep, layered blend of Coffee, Tobacco Flower, Rum, Vanilla, and Black Cherry. This one evolves through the day, revealing new notes over time. What starts bold turns smooth, and what ends up lingering is damn near unforgettable. You might even find parts of it you love more hours later than when you first put it on. Smells like a well-worn leather chair in the back of a wood-paneled bar – where the bartender remembers your drink and the music never skips. 

Built from memory. Refined through friendship. Worn with pride.

Get Your Bedlam On

SEASONAL FIT: 🍁COLD FRONT – Layered  warmth for cold days, late nights, and deep memory cuts. Built for fall rides, early sunsets, and lingering firelight. 

SMELLS LIKE: DEEP CHERRY + SMOOTH TOBACCO + SMOKY VANILLA + HINT OF DARK ROAST

BEDLAM BUILT

• Made with all-natural, high-performance oils

• Non-greasy—won’t leave your face lookin’ like a glazed donut

• Fights beard-druff, itch, and dry skin like it’s got a score to settle

• Softens the rough without killing the grit

• Won’t clog your pores (noncomedogenic, but we don’t speak lab coat)

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PUT IT TO WORK

• After a shower or beard wash

• Before you roll out, clock in, or kick up dust

• Anytime your beard feels dry, itchy, or like it’s tryin’ to test you

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Small batch. All grit. No compromise.