G10 isn’t just a scent—it’s standard issue smooth.

Inspired by the clean aquatic colognes that ran the 90's like a locker room king, this blend hits your beard with cool citrus, marine air, and that confident can't miss charisma. 

Whether you rocked it back then or just heard the legends, G10 brings that classic cologne profile into the modern chaos. Smells like clean kills and ironed black tees. No fluff. Just results. 

Now you got it. Lock and load. 

Get Your Bedlam On. 

SEASONAL FIT: 🗓️ANYTIME CHAOS – clean and fresh, a go-to for warmer months or anytime you want to smell like a damn boss.

SMELLS LIKE: COOL CITRUS + MARINE AIR + CLASSIC COLOGNE SWAGGER

BEDLAM BUILT

• Made with all-natural, high-performance oils

• Non-greasy—won’t leave your face lookin’ like a glazed donut

• Fights beard-druff, itch, and dry skin like it’s got a score to settle

• Softens the rough without killing the grit

• Won’t clog your pores (noncomedogenic, but we don’t speak lab coat)

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PUT IT TO WORK

• After a shower or beard wash

• Before you roll out, clock in, or kick up dust

• Anytime your beard feels dry, itchy, or like it’s tryin’ to test you

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Small batch. All grit. No compromise.