CABLE...was created in memory of my brother—an American hero, a Navy vet with 26 years of honorable service, and one hell of a man. Before he passed in February 2022, he finally grew out his beard. He loved it. And now you can wear what he wore, too.

Built from Patchouli, Black Pepper, Lime, and Peppercorn Hinoki, it's bold and grounded – just like him. Warm spice up front, dry woods underneath, and a spark of citrus that fades into memory. This is for late-night stories, early morning reflection, and walking through the world with your brothers' voices in your head. 

“I DO DECLARE, it’s Cable time!”

Get Your Bedlam On.

SEASONAL FIT: 🗓️ANYTIME CHAOS —  Balanced enough to wear daily. Strong enough to carry the weight of memory. 

SMELLS LIKE: BLACK PEPPER + EARTH & SMOKE + CLEAN RESOLVE

BEDLAM BUILT

• Made with all-natural, high-performance oils

• Non-greasy—won’t leave your face lookin’ like a glazed donut

• Fights beard-druff, itch, and dry skin like it’s got a score to settle

• Softens the rough without killing the grit

• Won’t clog your pores (noncomedogenic, but we don’t speak lab coat)

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PUT IT TO WORK

• After a shower or beard wash

• Before you roll out, clock in, or kick up dust

• Anytime your beard feels dry, itchy, or like it’s tryin’ to test you

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Small batch. All grit. No compromise.