{"title":"What OG Runs","description":"\u003cp\u003eNo trendy drops. No limited-edition hype. This is the core lineup — the beard care products that OGs have been running for years and haven't quit.\u003c\/p\u003e\n\u003cp\u003eProven formulas. Dialed-in scents. A daily routine that actually works without overthinking it. Hand-poured small-batch in Lizton, Indiana by a Service-Disabled Veteran who's been refining these since 2017.\u003c\/p\u003e\n\u003cp\u003ePick your character. Run your routine. That's it.\u003c\/p\u003e\n\u003cp\u003eStay Rugged. Stay Bedlam.\u003c\/p\u003e","products":[{"product_id":"sinder-beard-oil","title":"SINDER – Beard Oil","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e\u003cmeta charset=\"utf-8\"\u003eSMELLS LIKE: DARK CHERRY + CHARRED WOODS + LEATHERED EMBER\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA deep heat-forward scent built for colder days and longer nights. SINDER doesn't burn loud. It lingers. Dark cherry, charred woods, and leathered ember come together in a scent built for the ones who don't flicker. They smolder. It doesn't chase attention. It pulls people in.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eSinder beard oil is built for daily wear with itch-fighting skin support, hydrates the skin beneath the beard, soften coarse growth. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSweet up front. Darker underneath. This one wears with slow heat and a low, dangerous edge that stays close long after the night's over. Seductive at distance. Dangerous up close. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eYou don't wear SINDER. You \u003cem\u003elet it scorch into memory. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003eStay Rugged. Stay Bedlam. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eSEASONAL FIT: 🗓️COLD FRONT \u003c\/b\u003e\u003cb\u003e– deep, late-night heat built for fall and winter.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003eBEDLAM BUILT\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/b\u003eMade with high-performance carrier oils + skin safe fragrance\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e Lightweight, n\u003c\/span\u003eon-greasy wear for daily use\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e Helps reduce \u003c\/span\u003eitch, dryness and flaking\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003c\/b\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eSoftens beard hair while conditioning the skin beneath\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"Apple-tab-span\"\u003eN\u003c\/span\u003eoncomedogenic (won't clog pores-but we don't speak lab coat)\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e⸻\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003ePUT IT TO WORK\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003c\/b\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eAfter a shower or fresh wash\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eBefore work, date night, or heading out \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eAnytime your beard feels dry, rough, or it's actin' up\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e⸻\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eSmall batch. All grit. No compromise.\u003c\/b\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Beard Oil (1oz)","offer_id":53916669411638,"sku":"P0469X","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3185\/7462\/files\/5DE91C9E-46A0-4FEB-BEBB-BB38F3B32DD6.png?v=1764271869"},{"product_id":"jammer-beard-oil","title":"JAMMER – Beard Oil","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e\u003cmeta charset=\"utf-8\"\u003eSMELLS LIKE: RASPBERRY JAM + BLACK PEPPER + VANILLA\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt opens smooth and slightly sweet, then settles into a warm, peppered finish that keeps it from ever settling soft. Built for daily wear,\u003cb\u003e \u003c\/b\u003eJAMMER balances sweet fruit, spice, and edge without going overboard. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eJAMMER is a bold, sweet-heat beard oil built around Raspberry Jam, Black Pepper, and Vanilla. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSweet up front. Bite underneath. Built to stick with you. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003eStay Rugged. Stay Bedlam.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eSEASONAL FIT: 🗓️\u003c\/b\u003e\u003cstrong\u003eANYTIME CHAOS\u003c\/strong\u003e \u003cb\u003e– sweet at first. Heat hits second. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eSmall batch. All grit. No compromise.\u003c\/b\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Beard Oil (1oz)","offer_id":53916730949942,"sku":"P0484X","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3185\/7462\/files\/5A0C7186-15F1-4591-B7A8-0F4CEE82B4D0.png?v=1764272048"},{"product_id":"beard-washes-triple-play","title":"Beard Washes - Triple Play","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBedlam Wash and Conditioner\u003c\/strong\u003e...so I don't wash the beard daily, and I recommend to all beards the same. But when you do, I highly recommend this Vanilla Bean inspired wash and conditioner. Rich warm tones of Vanilla Bean leave the beard clean and soft. Paired with a Bedlam Beard Company oil and balm kit is the Bedlam way!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBedlam Co-Wash...i\u003c\/strong\u003et is a leave in conditioner that I apply right after the shower on non-wash days. Let it absorb into the beard and skin! It's refreshing combination of \u003cem\u003e\u003cstrong\u003eEucalyptus\u003c\/strong\u003e and\u003c\/em\u003e \u003cstrong\u003e\u003cem\u003eSpearmint \u003c\/em\u003e\u003c\/strong\u003escent leaves the beard smelling great and soft. Its a refreshing clean way to keep the beard moisturized between washes. Stay Rugged! Stay Bedlam! Get that CO-Wash on!! Available as a kit, or individually.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e***4 oz Bottles***\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eParaben Free Hemp Oil Beard Wash Cleanse is Sulfate Free, Vegan perfectly cleans beard hairs as well as skin. Hemp Oil is rich in Omega 3, Omega 6 and Omega 9 so this wash is a serious cleansing super-powerhouse. Hemp Oil contains natural moisturizing properties. Therefore it is perfect ingredient for cleansing without drying.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWASH INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAloe Barbandesis (Organic Aloe Vera) Juice, Cocamidopropyl Betaine, Sodium Decyl Glucoside, Sodium Lauroyl Lactylate, Kosher Vegetable Glycerin, Citric Acid, Sodium Chloride, Cann@bi5 5@tiv@ (Organic Hemp) Seed Oil, Ethylhexylglycrin, Phenoxyethanol (Ecocertified Paraben Free Preservative) Oryza Sativa (Rice) Bran Oil (Rich in Vitamin E)\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCONDITIONER INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOrganic Aloe Vera, Behentrimonium Methosulfate (conditioner-softener), Cetearyl Alcohol (Fatty Acid), Stearic Acid, dl-Panthenol, Polyquart 10, Kosher Vegetable Glycerin, Castor Oil, Avocado Oil, Sunflower Oil, Ethylhexylglycerin, Phenoxyethanol, (Eco-certified gentle preservative)\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCO-WASH INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAloe Barbadensis (Aloe Vera) Leaf Juice, Behentrimonium Methosulfate (conditioner-softener), Cetearyl Alcohol (Fatty Acid), Polysorbate 60, Kosher Vegetable Glycerin, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Phenoxyethanol, (Eco-certified gentle preservative), Ethylhexylglycerin, dl-Panthenol, Polyquart 37\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Triple Play - Wash \/ Conditioner \/ Co-Wash","offer_id":53921172980022,"sku":"P0493X","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3185\/7462\/files\/A5669AA0-C138-4884-AFC6-529090657673.jpg?v=1767707789"},{"product_id":"og-beard-oil","title":"OG – Beard Oil","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e\u003cmeta charset=\"utf-8\"\u003eSMELLS LIKE: SANDALWOOD + VANILLA\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eOG…\u003c\/b\u003eyou just can't mess with the classics, no need to\u003cb\u003e. Sandalwood \u003c\/b\u003eand\u003cb\u003e Vanilla \u003c\/b\u003ecome together smooth, clean, and steady–nothing loud, nothing forced. Just a solid, confident scent that does exactly what it's supposed to do. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eBuilt to condition, hydrate, and moisturize the skin under your beard, OG helps fight itch, dryness, \u003cmeta charset=\"utf-8\"\u003eand beard-druff all day. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo gimmicks. No chasing trends. Just a scent that's been right from the start.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003eStay Rugged. Stay Bedlam.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eSEASONAL FIT: 🗓️\u003c\/b\u003e\u003cstrong\u003eANYTIME CHAOS\u003c\/strong\u003e \u003cb\u003e– clean, classic, and timeless. Built for daily wear.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eSmall batch. All grit. No compromise.\u003c\/b\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Beard Oil (1oz)","offer_id":53960328839478,"sku":"P0574X","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/3185\/7462\/files\/523AFCBC-64D3-474F-AB3A-084C4CB2ADCD.png?v=1764272776"}],"url":"https:\/\/gotbedlam.com\/collections\/what-og-runs.oembed","provider":"Bedlam Beard Company","version":"1.0","type":"link"}